Era Made with Imagineloom Build a jacket

Era

One jacket.Swap thestory.

One jacket, swappable patches for every season.

People dress their shoes with charms. Era does it for jackets: a base jacket with loop panels, and patches that press on and peel off. Your neighbourhood this month, your number next season.

A black coach jacket with a chenille SOUTHSIDE arch and 2026 on the back
Every patch here is rendered from its production file.

The problem

A patched jacket is finished the day it's sewn.

Change your number, your crew or your city and you need a new jacket. Era keeps the jacket and changes the patches.

How it works

  1. 01

    Pick the base

    A coach, varsity or bomber jacket with soft loop panels sewn flat at the chest, back yoke and sleeve.

  2. 02

    Design the patches

    Chenille, twill, embroidery or rhinestone, each made with the hook side on its back.

  3. 03

    Press on, peel off

    Swap them by hand in seconds. Nothing is ironed onto the shell and nothing is punched through it.

What you can make

Coach jacketThe swap jacket: loop panels at four zones
Varsity jacketMelton body, leather sleeves
Satin bomberFull-back art and a name on the chest
PatchesChenille, twill, embroidery, rhinestone

Made like the real thing

A chenille 26 and a script name, as they sit on the chest.
Chenille on felt, the varsity texture, up close.
The stitch file behind it, stitch by stitch.

See the full lineup, the modules and what holds them on →

Price, minimums, lead time

ChenilleMin 125–6 days
EmbroideredMin 108–12 days
RhinestoneMin 11–2 days

Minimums and lead times for patches come from supplier list prices gathered in October 2026; twill runs from 25 in about 11 days. Era is a pilot and isn't on sale yet.

Questions

Do the patches survive the wash?

Take them off before washing; the loop panels wash with the jacket. Hook-and-loop holds through normal wear.

Can I use my own art?

Yes. Design the patch in the studio or upload a drawing, and it's made from that file.

Can I put greek letters on it?

Only from a licensed vendor's own file. Era reserves the place and never draws organization marks.

When can I buy one?

Era is in its pilot. Build a jacket in the studio to be first in line.

Build the jacket you'll keep

Build a jacket
For shops: run Era in your own shop, under your own name.See the Era studio →