Pilot, not yet on sale

One jacket.Swap thestory.

People dress their shoes with charms. Era does it for jackets: a base jacket with loop panels and snap sockets, and patches you design in the studio and change in seconds. Your neighbourhood this month, your number next season, the same jacket.

The lineup

Eight jackets the engine already handles, on blanks a shop can buy or sew. Every decoration is placed where brands put it on that jacket, measured against their own product photos, and rendered from the file the machine would run.

Hover or tap Back to turn a jacket around. Minimums and lead times come from supplier list prices (October 2026) and are not quotes. The racing jacket is a cut-and-sew capsule with a 50-piece minimum.

Four places.
Everything else is yours.

The base is a nylon coach jacket with soft loop panels sewn flat at four zones. Each module carries the hook side and is pressed on by hand and peeled off the same way. Nothing is ironed onto the shell and nothing is punched through it.

4×4Left chest

Inches. Numbers, badges, a name in script.

4×4Right chest

Your name and year, or a second badge.

3×8Sleeve strip

A tall strip down the upper sleeve for dates and stripes.

12×4Back yoke

The arch across the shoulders. Full-back pieces hang from it on snaps.

The modules

Every module here was designed in Imagineloom's studio and rendered by the same engine that writes the shop's files: stitch plans for embroidery and chenille, cut files for twill, stone maps for rhinestones.

Minimums and lead times are from supplier list prices (October 2026) in Imagineloom's router and change with the order; rhinestone is made in-house on a placeholder cost.

What holds it on

The right backing depends on the shell. Nylon can't take an iron, and hard fasteners pull at it, so the base jacket uses soft loop panels.

BackingComes offNotes

For line jackets too

A crossing jacket is the most personal thing a member owns, and it is made once. With loop zones, the line name, number and ship stay, and the season's pieces change.