ITRL Made with Imagineloom Shop ITRL

ITRL

Is thisreal life?

Made-to-order heritage streetwear from Atlanta.

Things we made up, then made for real. ITRL basics you finish yourself: your name, your number, your patches. The Founding Three, drawn by hand, arrive in Q1 2027.

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A washed black tee: LOT 001, THINGS WE MADE UP, THEN MADE FOR REAL
Lot 001. Rendered from the print files.

The problem

Things we made up, then made for real.

Every ITRL piece is made to order and checked before it's made, so nothing sits in a warehouse and nothing is made that nobody wanted.

How it works

  1. 01

    Pick a piece

    Lot tees, athletic crews and number hoodies in heavyweight cotton.

  2. 02

    Finish it yourself

    Add your name at the nape, your number, or a patch.

  3. 03

    Made to order

    Checked before it's made, then made for you.

What you can make

Lot tee$48
Athletic crew$88
Number hoodie$95
Patches and pinsFrom $12

Up close

Lot 001, the back print.
The athletic crew's chest number.
Number and script on the hoodie.

Price, minimums, lead time

TeesFrom $48Lot tees
Crews and hoodies$88–$95Heavyweight
Add-onsFrom $10Your name, number or a patch

Made to order, so allow time for it to be made before it ships.

Questions

What's ITRL?

Is This Real Life: a made-to-order line from Atlanta.

When do the Founding Three arrive?

The Chimp, The Everyman and The Crowned King are drawn by hand and arrive in Q1 2027.

Can I return it?

Pieces are made to order. See the refund policy before you buy.

Make it real

Shop ITRL
For shops: the engine under ITRL runs in your shop too.See Imagineloom →