/* Imagineloom brand pages: one template, each brand sets its own colours on <body data-brand> */
:root { --bg: #F2F1EC; --ink: #111; --ink-2: #4C4A45; --rule: rgba(0,0,0,.14); --accent: #B8860B; --on-accent: #fff; --card: #fff; --band: #111; --on-band: #F2F1EC; }
body[data-brand="lineup"] { --bg: #F3F1EA; --ink: #121110; --ink-2: #4E4B44; --accent: #A97A0C; --on-accent: #fff; --card: #fff; --band: #1A1712; --on-band: #F3F1EA; }
body[data-brand="era"] { --bg: #0C0C0C; --ink: #F2F0EA; --ink-2: #ABA79D; --rule: rgba(242,240,234,.16); --accent: #D6A73C; --on-accent: #0C0C0C; --card: #171615; --band: #F2F0EA; --on-band: #0C0C0C; }
body[data-brand="drape"] { --bg: #14110E; --ink: #F4EEE4; --ink-2: #B3A898; --rule: rgba(244,238,228,.16); --accent: #E07B4C; --on-accent: #14110E; --card: #1E1A16; --band: #F4EEE4; --on-band: #14110E; }
body[data-brand="oneofone"] { --bg: #0D0D0D; --ink: #F2F1EC; --ink-2: #A9A69C; --rule: rgba(242,241,236,.16); --accent: #E4572E; --on-accent: #0D0D0D; --card: #171717; --band: #E4572E; --on-band: #0D0D0D; }
body[data-brand="yourstruly"] { --bg: #F4EFE6; --ink: #1E1A16; --ink-2: #5E554A; --rule: rgba(30,26,22,.16); --accent: #A47A22; --on-accent: #fff; --card: #FBF8F2; --band: #241C14; --on-band: #F4EFE6; }
body[data-brand="itrl"] { --bg: #ECE8E1; --ink: #141414; --ink-2: #55524B; --rule: rgba(20,20,20,.15); --accent: #D2601A; --on-accent: #fff; --card: #F7F5F1; --band: #141414; --on-band: #ECE8E1; }

body { background: var(--bg); color: var(--ink); }
a { color: inherit; }
.kicker { color: var(--ink-2); }

/* header */
.bh { position: sticky; top: 0; z-index: 10; background: color-mix(in srgb, var(--bg) 92%, transparent); backdrop-filter: blur(8px); border-bottom: 1px solid var(--rule); }
.bh .bar { display: flex; align-items: center; gap: 24px; height: 64px; }
.bh .mark { font-weight: 850; font-stretch: 110%; font-size: 24px; text-decoration: none; letter-spacing: -.01em; }
.bh .mark i { font-style: normal; color: var(--accent); }
.bh nav { display: flex; gap: 4px; margin-left: auto; }
.bh nav a { text-decoration: none; font-size: 15px; padding: 8px 10px; border-bottom: 2px solid transparent; }
.bh nav a:hover { border-bottom-color: currentColor; }
.bh .made { font-size: 13px; color: var(--ink-2); text-decoration: none; white-space: nowrap; }
.bh .made:hover { color: var(--ink); }
.btn.solid { background: var(--ink); color: var(--bg); border-color: var(--ink); }
.btn.solid:hover { background: transparent; color: var(--ink); }
.btn.accent { background: var(--accent); color: var(--on-accent); border-color: var(--accent); }
.btn.accent:hover { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn.ghost { color: var(--ink); }
.btn.ghost:hover { background: var(--ink); color: var(--bg); }
.bh .btn { padding: 9px 16px; font-size: 15px; }

/* hero */
.hero { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(28px, 5vw, 72px); align-items: center; padding-top: clamp(36px, 6vw, 88px); padding-bottom: clamp(44px, 6vw, 88px); }
.hero h1 { margin: 0; font-weight: 850; font-stretch: 76%; text-transform: uppercase; font-size: clamp(54px, 8.4vw, 132px); line-height: .84; letter-spacing: -.012em; }
.hero h1 span { display: block; }
.hero .promise { font-size: clamp(21px, 2.1vw, 28px); line-height: 1.25; font-weight: 560; margin: clamp(20px, 2.4vw, 30px) 0 0; max-width: 24em; }
.hero .lede { color: var(--ink-2); font-size: 18px; max-width: 34em; margin: 14px 0 0; }
.ctas { display: flex; gap: 12px; flex-wrap: wrap; margin-top: clamp(24px, 3vw, 36px); }
.heroimg { margin: 0; }
.heroimg img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 3px; background: var(--card); display: block; }
.heroimg figcaption, .proof figcaption { font-size: 13px; color: var(--ink-2); margin-top: 8px; }

/* bands and sections */
section.sec { padding-top: clamp(56px, 8vw, 112px); }
.sec h2 { margin: 0 0 clamp(20px, 2.6vw, 34px); font-weight: 820; font-stretch: 78%; text-transform: uppercase; font-size: clamp(34px, 4.4vw, 62px); line-height: .9; }
.problem { background: var(--band); color: var(--on-band); padding: clamp(56px, 8vw, 110px) 0; }
.problem .kicker { color: color-mix(in srgb, var(--on-band) 65%, transparent); }
.problem .big { font-weight: 430; font-stretch: 92%; font-size: clamp(26px, 3.2vw, 46px); line-height: 1.12; margin: 0; max-width: 28ch; }
.problem .after { margin: clamp(22px, 3vw, 34px) 0 0; font-size: 19px; max-width: 40em; color: color-mix(in srgb, var(--on-band) 78%, transparent); }

.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(18px, 2.4vw, 32px); counter-reset: s; }
.steps li { border-top: 2px solid var(--ink); padding-top: 18px; }
.steps li b { display: block; color: var(--accent); font-size: 13px; letter-spacing: .1em; text-transform: uppercase; margin-bottom: 8px; }
.steps h3 { margin: 0 0 8px; font-size: clamp(21px, 1.9vw, 26px); line-height: 1.12; }
.steps p { margin: 0; color: var(--ink-2); font-size: 16px; }
.steps img { width: 100%; aspect-ratio: 36 / 25; object-fit: cover; object-position: top left; border: 1px solid var(--rule); border-radius: 3px; margin-bottom: 14px; display: block; }

.grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(16px, 2vw, 28px); }
.grid.five { grid-template-columns: repeat(5, minmax(0, 1fr)); }
.item { margin: 0; }
.item .pic { aspect-ratio: 4 / 5; background: var(--card); border-radius: 3px; overflow: hidden; }
.item img { width: 100%; height: 100%; object-fit: cover; display: block; }
.item b { display: block; margin-top: 12px; font-size: 17px; }
.item span { display: block; color: var(--ink-2); font-size: 15px; }

.proofgrid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(16px, 2vw, 28px); }
.proof figure { margin: 0; }
.proof figure img { width: 100%; aspect-ratio: 1; object-fit: cover; border-radius: 3px; background: var(--card); display: block; }
.checks { list-style: none; margin: clamp(26px, 3vw, 40px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.checks li { padding-left: 26px; position: relative; font-size: 16px; }
.checks li::before { content: ""; position: absolute; left: 0; top: .42em; width: 12px; height: 12px; border-radius: 50%; background: var(--accent); }
.checks li b { display: block; }
.checks li span { color: var(--ink-2); }
.more { margin: 26px 0 0; font-weight: 700; }
.more a { text-decoration: none; border-bottom: 2px solid currentColor; }

.pgrid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 2px solid var(--ink); }
.pgrid div { padding: 20px 20px 22px 0; }
.pgrid div + div { padding-left: 20px; border-left: 1px solid var(--rule); }
.pgrid small { display: block; font-size: 13px; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-2); }
.pgrid strong { display: block; font-size: clamp(26px, 2.6vw, 38px); font-weight: 800; font-stretch: 88%; line-height: 1.05; margin: 6px 0 6px; }
.pgrid span { color: var(--ink-2); font-size: 15px; }
.note { color: var(--ink-2); font-size: 15px; margin: 18px 0 0; max-width: 52em; }

.faq details { border-top: 1px solid var(--rule); padding: 16px 0; }
.faq details:last-child { border-bottom: 1px solid var(--rule); }
.faq summary { cursor: pointer; font-weight: 700; font-size: 18px; list-style: none; display: flex; justify-content: space-between; gap: 16px; }
.faq summary::after { content: "+"; font-weight: 400; color: var(--ink-2); }
.faq details[open] summary::after { content: "\2212"; }
.faq details p { margin: 10px 0 0; color: var(--ink-2); max-width: 46em; }

.final { margin-top: clamp(64px, 9vw, 120px); background: var(--accent); color: var(--on-accent); padding: clamp(48px, 7vw, 90px) 0; }
.final h2 { margin: 0 0 24px; font-weight: 820; font-stretch: 78%; text-transform: uppercase; font-size: clamp(36px, 5vw, 72px); line-height: .9; max-width: 14ch; }
.final .btn { border-color: var(--on-accent); color: var(--on-accent); }
.final .btn:hover { background: var(--on-accent); color: var(--accent); }
.forshops { display: flex; justify-content: space-between; align-items: center; gap: 20px; flex-wrap: wrap; padding-top: 26px; padding-bottom: 26px; border-bottom: 1px solid var(--rule); font-size: 16px; }
.forshops b { font-weight: 750; }
.forshops a { font-weight: 700; }

footer.bf { background: transparent; padding: 26px 0 48px; font-size: 14px; color: var(--ink-2); }
footer.bf .row { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
footer.bf a { color: var(--ink); }
footer.bf p { margin: 0 0 8px; max-width: 60em; }

/* the one-page products view */
.prodnav { position: sticky; top: 64px; z-index: 9; background: var(--bg); border-bottom: 1px solid var(--rule); }
.prodnav .wrap { display: flex; gap: 6px; overflow-x: auto; padding-top: 10px; padding-bottom: 10px; }
.prodnav a { white-space: nowrap; text-decoration: none; border: 1px solid var(--rule); border-radius: 999px; padding: 6px 14px; font-size: 14px; }
.prodnav a:hover { border-color: var(--ink); }
.prod { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(24px, 4vw, 60px); align-items: center; padding: clamp(48px, 6vw, 84px) 0; border-bottom: 1px solid var(--rule); scroll-margin-top: 120px; }
.prod:nth-of-type(even) .pic { order: 2; }
.prod .pic img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 3px; display: block; background: #e7e4dc; }
.prod .name { font-size: 13px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-2); margin: 0; }
.prod h2 { margin: 8px 0 10px; font-weight: 820; font-stretch: 80%; font-size: clamp(32px, 3.6vw, 52px); line-height: .95; }
.prod .promise { font-size: clamp(19px, 1.7vw, 23px); margin: 0 0 18px; font-weight: 560; }
.prod ol { margin: 0 0 18px; padding-left: 20px; color: var(--ink-2); display: grid; gap: 6px; }
.prod .price { margin: 0 0 20px; font-size: 15px; }
.prod .price b { color: var(--ink); }
.prod .ctas { margin-top: 0; }
.prod .soon { display: inline-block; font-size: 13px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; border: 1px solid var(--ink); padding: 4px 10px; border-radius: 999px; }

@media (max-width: 1000px) {
  .grid, .grid.five { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .checks { grid-template-columns: 1fr; }
}
@media (max-width: 820px) {
  .hero, .prod { grid-template-columns: 1fr; }
  .prod:nth-of-type(even) .pic { order: 0; }
  .steps, .proofgrid, .pgrid { grid-template-columns: 1fr; }
  .pgrid div + div { padding-left: 0; border-left: 0; border-top: 1px solid var(--rule); }
  .bh nav { display: none; }
  .bh .made { margin-left: auto; }
}
@media (max-width: 520px) {
  .bh .btn { display: none; }
  .grid, .grid.five { grid-template-columns: 1fr 1fr; gap: 14px; }
}

/* Imagineloom wordmark: "Imagine" heavy, "loom" light (see the logo kit) */
.bh .mark .lt { font-weight: 360; font-stretch: 100%; }
.bh .made b { font-weight: 800; }